Christmas: Electric, but maintenance-free!
Every year we celebrate Christmas. It's been that way for around 2000 years now, and in that immense span of time, many a custom has changed. The latest development is gradually making the classic foldable Christmas card extinct in favour of an animated digital counterpart. A good idea?
The question is difficult to decide. On the one hand, there is the tactile charm of receiving a card, opening the envelope, reading the card and perhaps even placing it on the windowsill, desk or sideboard. On top of that, there is the personal aspect expressed in a few handwritten words.
On the other hand, there is the effort. Of course it is important to take time for people who are important to you. But: Couldn't we as a company use this time much more beneficially for our customers if we no longer wrote cards?
Digital and maintenance free
We extrapolated it and came up with a full man-day of paperwork - for marketing, sales and management alone. If we add consulting and support... - whereas their employees give the cards a wide berth, precisely because it costs so much time in total.
That's why we have decided to go paper-based once again this year and wish you a Merry Christmas only digitally from 2019 onwards. This has two advantages: We have more time for you as prospects and customers. And more prospects and customers will receive our Christmas wishes (then there would not be the anxious question of who might be pleased by a card and who might find it rather annoying).
More mail, more joy - everywhere
The plus in mail arises because the digital version is also welcomed by the more timid employees. So they are the first to be pleased.
Next to rejoice, we hope, are the many people who have already received mail from us so far, and also those who have not received mail so far and can also be sent our good wishes in the future.
And thirdly, those to whom we donate the money we have invested so far for tickets, postage and working hours are happy. Every year there will be others, charities, needy people in our neighbourhood, foundations and people who simply need some support, be it for education, sport or other successes. We won't make a big fuss about it, but it's worth saying.
We hope you agree with us: the celebration of love should be accompanied by good deeds.
And so our project also finds your approval?
Happy holidays and a good start into the new year
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