Digitization: ready for a new future?

Digitisation blog post iTWO fm

Being digitally created fosters promising expectations, shows wonderful and successful business models, but lives less from big promises than from the attitude, experience and handling of a company. Terms such as service optimization, increased efficiency, savings and the networking of new business areas entice you to join the queue of new companies as quickly as possible and to initiate the “Go digital” project. Everyone wants to be there. Brakes are for losers!

Is that correct? Is fast good, slowly bad? Am I too late or is there still enough time? And how do I proceed - what is important, what is unimportant?

Digitization needs strategy ...

As a matter of principle, digitization projects should be strategically created and thus tackled in the sense of a longer-term plan. But Mindchange does not go overnight and requires new, fresh minds and / or experienced professionals who build the bridge for this.

The evaluation and the availability of relevant data, as an essential raw material of digitization, mean that companies primarily only develop data and not comprehensive digital strategies, along with investments in data itself, personnel and technologies. Dealing with the topic of "digital strategy" requires a mindset that consistently encompasses digital business models, organizations, products and processes. Dealing with the sole focus on the subject of data is too short and is not enough. Just like the detached development of partial solutions without considering the overall strategy.

... and is managed top-down

Digital change is not an issue that individual operational units or technical specialists should take care of. It requires strategic thinking, which is carried out top down and digs deep into the entire organization, where it makes the structured adjustments that are necessary to make the entire company future-proof.

It is important to be clear about the status quo of the company. Where am I actually in the mapping of digital developments? Which processes are already digitally underpinned, which are digitally accompanied at certain points and which processes still run without a digital component?

Kind of like soccer teams

This procedure can be wonderfully applied to the strategy of a football club that competes with an existing team, meets different opponents and ultimately wants to win the winner's cup as the best team. The coach sets the overall strategy, has the overall goal in mind, determines the style of play of his team and the individual players. This overall strategy is crucial for the game and depends on many factors. For example, the skills of the individual players available (such as their football technique, agility, speed, endurance, etc.), the team structure, their team development and their level of training as well as, in particular, the adaptation to their opponents. The trainer assembles these individual components in the precisely fitting composition and ensures that the team is victorious in interaction, that the overall concept supports the strategy in a goal-oriented manner.

This perspective and approach can be wonderfully applied to the strategic digital alignment and positioning of a company - on a large and small scale.

Digitization blog post IMSWARE


Goal: competitiveness

In our case, the area responsible for real estate must fit into the overall concept of the company and address them with topic-specific solutions, but with a similar methodology.

The goal is to position yourself successfully and competitively for the future.

Are you ready for the “Go digital” project? With the right strategy shoot the gate!

Best regards

Digitisation: ready for a new future? signature mr RIB IMS

Digitization Ready for the future Martina Reinholz
Guest contribution recorded by: Martina Reinholz

Martina studied psychology in Munich and the USA before discovering the interaction between people and real estate. She currently runs two real estate consultancies and is the Vice President of the FM Chamber of the Swiss real estate industry (SVIT FM Switzerland) the development of the industry. When Martina is not in the office, at customers or at specialist events, she cooks with family and friends, is enthusiastic about art and culture or enjoys "la dolce Vita" in her new home in Lugano, Switzerland.

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